“Underfunded and overlooked” – the challenges for grassroots charities

We share a recent report from the Centre for Social Justice Foundation, underlining the funding and power imbalance facing small and medium-sized charities, together with some important recommendations for change.

As a charitable foundation that works with hundreds of poverty-fighting grassroots charities we are acutely aware of the pressures and challenges that many of them face. The need for their support is rising, while funding opportunities are disappearing.

The report highlights the widening post-pandemic funding gap between small and large charities, with income for the small charity sector declining by £4.6 billion, compared with an overall £4.5 billion rise for larger charitable organisations. And these smaller charities are increasingly being forced to close – the CSJ Foundation’s report notes that of the 921 charities that have closed so far in 2024, almost all of these (904) have an annual income of less than £1 million.

Read Underfunded and Overlooked, the report from the CSJ Foundation in full here.

A focus on philanthropy

The report also highlights the opportunity to improve the mechanism for philanthropic investments and private donations, stating:

“Much can be done to improve the way philanthropic investments and private donations work, for both donors and charities. Philanthropists and people seeking to donate, are often unaware of the most effective grassroots organisations (sometimes right on their doorstep) and so are not in a position to invest in high-impact grassroots poverty-fighting organisations.”

The report recommends making it easier for potential donors to access the very best small charities and organisations.

Finding those excellent small charities is a real challenge for philanthropists, as we are acutely aware at the Steve Morgan Foundation, as they rarely have the time nor resources for self-promotion. We raise awareness by attending funding events and using social media (and articles such as this) to ensure we can attract funding applications from the widest possible cohort in our regions, but there is always so much more to be done.

Recommendations for addressing the imbalance in the charity sector

The report sets out four key recommendations, which we summarise here:

#1 Local and national government should give due consideration to small and medium-sized charities when making contracting decisions for the provision of social services.

#2 The Government should ringfence a proportion of its charitable grant-making for grassroots charitable organisations.

#3 To stimulate hilanthropic giving , the Government should commit to match funding charitable initiatives. A model for this could be the DCMS Community Match Fund initiative, rolled out during the pandemic. We were involved in this scheme, distributing a total of £20 million to organisations at the forefront of essential service delivery to the most severely impacted communities.

#4 The Government should give an equal voice to smaller charities when it engages with the sector for research and policy making.

Supporting grassroots charities

We know that local, grassroots charities are often the ones best placed to support the most vulnerable in our communities. It is time for policymakers, philanthropists and the charity sector to come together and ensure we can protect these excellent local organisations.

The Steve Morgan Foundation provides a range of grants for organisations that make a positive difference to those in need. Areas of support include poverty, homelessness, health and wellbeing, education and training. We also provide smaller grants to people requiring specialised disability equipment. Find out more about our grants and how to apply.

 

About the CSJ Foundation

The CSJ Foundation was established by the Centre for Social Justice, an independent think-tank that studies the root causes of Britain’s social problems and addresses them by recommending practical, workable policy interventions.  

Sitting in a unique position between frontline charities, philanthropists, and policymakers, the CSJ Foundation describes its mission as being to ‘put social justice at the heart of British philanthropy’ and to ‘revolutionise the way local grass roots charities are seen and funded’.

Visit the Centre for Social Justice here.

Steve Morgan honoured for philanthropy

The Foundation’s Chairman, Steve Morgan CBE, has been honoured for his outstanding contributions to North Wales communities alongside Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney. The three have each received Community Foundation Wales Philanthropy Awards.

The awards recognise and highlight the work of individuals going above and beyond for their local communities and aims to inspire and encourage others to start their philanthropic journey.

The awards were made to mark the charity’s 25th year.

The Steve Morgan Foundation supports the most vulnerable across North Wales, Cheshire and Merseyside helping to make a positive difference to those in need. We have worked alongside Community Foundation Wales, supporting their Our Communities Together – a cost of living crisis appeal with £25,000 of match funding.

Steve Morgan said: “What a great honour to receive this award from Community Foundation Wales. It’s a special award that is unexpected. Our foundation does tremendous work in north Wales and has done for many, many years, distributing millions of pounds in just the last few years alone. This is all done without looking to be recognised, so when you get something like this, it really means something.”

Upon receiving his award, Steve recorded this video:

 

Since becoming Co-Chairmen of Wrexham Football Club, Rob McElhenney and Ryan Reynolds have supported a number of community projects in local area. When they took over the club in 2020, they pledged to make a positive difference to the local community as well as the football club.

From donating to a charity who provide free caravan holidays to families who may never have had a holiday before due to financial crisis to funding an adapted bathroom for a Wrexham Football Club fan, Ryan Reynolds and Rob McElhenney continue to support and give back to the Wrexham area.

Richard Williams, Chief Executive of Community Foundation Wales said:

“We are delighted to recognise Ryan Reynolds, Rob McElhenney and Steve Morgan for their amazing generosity and commitment to communities in North Wales. They, like us, recognise the wider role of philanthropy in building and strengthening Welsh communities.

These philanthropy awards are part of our 25th birthday celebrations which also sees the relaunch of our Fund for Wales, which provides grants to local, grassroots organisations and charities who are embedded in their local communities.

We hope that people will be inspired by Ryan Reynolds, Rob McElhenney and Steve Morgan to give back to their local communities and a donation to Fund for Wales would be a great way to start.”

Since 1999, Community Foundation Wales have awarded over £40m in grants across Wales, playing a key role in matching philanthropy to grassroots community groups and charities making a difference in their local communities.

Their Fund for Wales supports small, volunteer-driven community organisations with grants of between £500 – £2,000 towards the following areas:

  • Improving people’s chances in life
  • Building stronger communities
  • Improving rural and urban environments
  • Encouraging healthier and more active people and communities
  • Preserving heritage and culture

Time for Bed – a step forwards for End Furniture Poverty

End Furniture Poverty – winner of the Best Large Charity award at the SMF Awards 2024 – launched its Time for Bed campaign in 2023 with funding support from the Steve Morgan Foundation and has already helped 124 children to move away from furniture poverty.

Furniture poverty is a ‘hidden’ poverty – it’s behind closed doors and can often go unnoticed. We naturally assume that people who have a place to live also have everything within it to make it a home and be comfortable. Sadly, this is not the case for thousands of children across Merseyside alone, as highlighted by research commissioned by End Furniture Poverty which found that at least 18,000 children do not have a bed of their own. Furniture poverty often comes to light through conversations that happen within schools, which prompted End Furniture Poverty to launch its Time for Bed appeal.

Time for Bed campaignTime for Bed campaign logo

 

The Time for Bed campaign works on a referral basis from partner schools. The campaign launched with 15 partner schools across Merseyside and now works with 34. In the last 11 months, Time for Bed has received 65 referrals and provided beds for 127 children.

The Time for Bed campaign

The Steve Morgan Foundation awarded funding to End Furniture Poverty in early 2023 to cover the salary for a dedicated fundraising manager for three years to launch and deliver the Time for Bed campaign. Launched in May 2023, Time for Bed provides free bed bundles to children impacted by furniture poverty across the whole of Merseyside to ensure they have a comfortable place to sleep.

Bed bundles include a bed base, headboard, duvet, pillow and two sets of bedding. The bundles are flexible and could be for single beds, bunk beds, cots & cotbeds, depending on the needs of the beneficiaries. Recognising that not one size fits all, bespoke items can also be provided under the scheme, such as mattress only and waterproof bedding.

Time for Bed is open to pupils or siblings of pupils of one of the Time for Bed partner schools, aged between 0-18 years.

How the Time for Bed campaign works

The aim is to make the process as quick, straightforward and stress-free as possible.

Schools within the remit area that have identified a family where there are children without a bed complete a straightforward online form on the dedicated Time for Bed website where they can register to become a partner of the campaign.

Once they become a partner, they can then make referrals for families in need.

Upon receiving a referral, the families will be contacted and will receive their bed bundle within one week. They will also get a support pack which provides details of additional support services and how to access those should they need it.

Referrals can only be made through a partner school, so in instances where a potential beneficiary has been identified by a family’s social worker, care worker or other support team, End Furniture Poverty will help to identify a partner school who can make the referral. This joined up approach is allowing more people to access and benefit from the appeal.

Hopes for the future

The £10,000 received as a result of winning Best Large Charity at the SMF Awards will be spent solely on the Time for Bed campaign and will fund an additional 57 bed bundles to help reach more children.

The longer-term goal is to continue to raise the profile of the Time for Bed appeal and grow organically, getting more schools and businesses on board so that they can expand and sustain the service beyond the funding period and benefit more children.

The hope is to produce a sustainable model that could be rolled out nationally.

“The support we’ve had from the Steve Morgan Foundation – funding my post and helping us to set up and deliver the Time for Bed campaign – has been fantastic. But to win the award and get that recognition is really humbling and also helps to put us in the spotlight. Although End Furniture Poverty is part of a larger group of charities,the Time for Bed campaign is small and new and needs that springboard to get it into the public eye. We are really appreciative of the Steve Morgan Foundation and everything they have done for us so far.” Julie Lavigne, EFP Fundraising Manager.

About End Furniture Poverty

End Furniture Poverty is the campaigning and social research arm of FRC Group, a group of not-for-profit charities providing furniture to people living in furniture poverty for more than 30 years. Created nine years ago to raise awareness of furniture poverty, it works with partners to develop scaled solutions, including supporting social landlords to create furniture schemes for tenants.  

TAD 2024 – sharing stories of inspiration

Talking About Diabetes – aka TAD – 2024 took place at Liverpool’s Everyman Theatre on Friday 25 May, bringing together the Type 1 diabetes community for a day of peer support and inspirational stories.

The Steve Morgan Foundation’s CEO, Liam Eaglestone, and his son Jack were invited to give a talk to delegates on their journey of living with Type 1 – and how they use technology to make things easier.

Jack and Liam were diagnosed with Type 1 around a decade ago, just 12 months apart, and they have been successfully using an Opensource Hybrid Closed Loop system for six years.

Also known as an artificial pancreas, a hybrid closed loop system enables the glucose monitor and insulin pump to communicate with each other, and automatically adjust the delivery of insulin in response to changing glucose levels.

Liam and Jack gave insights into why and how they built their opensource system and lessons learned along the way.

“Living with a chronic condition, the lack of sleep and inevitable burnout is hard, and developing the system was not easy but it is ‘doable’ and the benefits can be significant.”

They also acknowledged all the amazing pioneers in the #OpenAPS & #WeAreNotWaiting communities. Liam and Jack’s talk then led into the Type 1 Diabetes Grand Challenge, with a video message from Steve and Sally Morgan.

“Technology is great – but it is not a cure”, added Liam. “The Grand Challenge is seeking that cure, by bringing together some of the best and brightest brains in the type 1 research community.”

Read more here about the Type 1 Diabetes Grand Challenge

What is Talking About Diabetes (TAD)?

Talking About Diabetes (TAD) brings together individuals who have inspirational stories to share in the context of living with diabetes. The goal is to inspire us to think differently about diabetes, removing barriers and harnessing innovation and new technologies.

The TAD talk concept was brought to life in 2016 by three doctors specialising in diabetes – Catherine Peters, Petr Hindmarsh and Partha Kar, Type 1 Diabetes and Technology Lead for NHS England. They wanted to support and empower those with diabetes to achieve their potential and live well. 

“Talking About Diabetes aka TAD was always simply an idea to bring the community of Type 1 Diabetes together- a chance for people to mingle, talk to each other- built on my own one simple philosophy- you cannot change the paradigm of care without the power of the community.” Partha S Kar  

Photo credits: Marc Lungley

EitC and SMF partnership wins Best CSR Scheme at Football Business Awards

Everton in the Community and the Steve Morgan Foundation are delighted to announce that their collaborative initiative, the ‘Steve Morgan Community Impact Model’ has been recognised as the ‘Best Corporate Social Responsibility Scheme’ at this year’s prestigious Football Business Awards.

EitC has been working with the Steve Morgan Foundation since 2020, delivering the Impact Model in Speke-Garston to protect young people from exploitation and inspire them to reach their full potential, and it is thanks to the success of the charity’s delivery in South Liverpool as to why the early intervention programmes were also rolled out across Liverpool 4 and South Sefton last July.

The Club’s official charity and the Steve Morgan Foundation fought off strong competition to win the Best CSR Scheme, which is open to clubs and organisations involved in football who can demonstrate the positive impact their CSR activities have had on local communities and key stakeholders. The judges remarked the Impact Model as “a vibrant, impressive and far-reaching community scheme” and that they “were amazed at the scale of what EitC and the Steve Morgan Foundation does.”

£35.6 million of total social value

Reflecting on its impact, EitC’s delivery of the Impact Model in Speke-Garston alone has generated a remarkable £35.6million of total social value in the last three years from March 2020 to December 2023. Additionally, the charity has contributed to wider school changes within the area including improved Ofsted ratings in two of the three high schools it works in, where 40% of young people aged 16+ have no qualifications.

What’s more, EitC’s impact in Speke-Garston subsequently enabled the charity to secure additional multi-million-pound funding from the Steve Morgan Foundation to extend the Impact Model across L4 and South Sefton almost a year ago, with EitC having made a tangible difference to the lives of more than 27,000 young people in the four deprived areas across Liverpool City Region to date.

Sue Gregory, CEO at EitC said:

“It’s a huge honour to win the Best Corporate Social Responsibility Scheme with our long-term partner, the Steve Morgan Foundation at this year’s Football Business Awards. It’s an accolade that is testament to the value of the Impact Model and recognises the beneficial impact it has had and continues to have on the lives of so many young people in the most deprived communities across the city. We look forward to seeing what the strategic partnership will achieve a year from now.”

Liam Eaglestone, CEO at Steve Morgan Foundation added:

“Originally inspired by Steve Morgan’s desire to give back to the community where he was born, we are delighted that the Steve Morgan Foundation Community Impact Model has already changed the trajectories of so many young people and we are thrilled on behalf of the entire EitC team to see it rewarded with this accolade. Our partnership sets a real gold standard for what can be achieved with a committed and passionate delivery team backed up by long-term and secure funding.”

EitC also scooped up silver for the ‘Best Football Community Scheme’ during the awards ceremony, reaffirming its place as one of the UK’s Premier League community schemes due to the quality and reach of its life-changing work, with the charity having supported tens of thousands of individuals through its delivery in the past year and expanded its provision to more than 60 programmes.

Elsewhere, significant highlights in the last 12 months include the official opening of the charity’s mental health and wellbeing hub, The People’s Place, which completed a £13 million Goodison Campus and the regeneration of a key part of Liverpool 4. EitC also unveiled Trinity Project, an ambitious five-year strategic plan which set out its bold vision to create stronger communities and brighter futures across the city.

Launched in 2012, the Football Business Awards celebrate the elite in football business at The Brewery in London each year. The judging panel is made up of Chief Executives of football clubs, Professional Football Associations and Grassroots Football Organisations. Designed to recognise the organisations, teams and individuals who excel in a variety of business, CSR and football governance disciplines – with 25 award categories from ‘CEO of the Year – Premier League’ right through to ‘Commemorative Team Award’.

Read more about our partnership with Everton in the Community here.

Steve Morgan Community Impact Model generates £35.6million for Speke-Garston

We are delighted to announce that the ‘Steve Morgan Community Impact Model’, delivered by our strategic partner, Everton in the Community, in Speke-Garston, has generated £35.6million of total social value since it first launched in March 2020.

Made possible by the multi-million-pound funding received from the Steve Morgan Foundation, Everton Football Club’s official charity delivers early intervention programmes in Speke-Garston to protect young people from exploitation and inspire them to reach their full potential, and it is thanks to EitC’s significant work in South Liverpool as to why the Impact Model was additionally rolled out across Liverpool 4 and South Sefton last July.

Reflecting on the success of the charity’s delivery in Speke-Garston alone, an independent report by socio-economic specialists, RealWorth found that for every £1 spent to deliver the Impact Model, £17.78 of social value was created for society*. As a result, EitC has generated a remarkable £35.6million of total social value in the last three years from March 2020 to December 2023.

Elsewhere, the report shows that the Impact Model has reduced anti-social behaviour and vulnerability to gangs, improved physical and mental wellbeing and boosted self-confidence amongst the young people in Speke-Garston, elevated academic achievements and developments in work and life skills were associated with over half of the total social value.

What’s more, one of the key findings specifically highlighted how the reading ages amongst local secondary school pupils increased by an average of eight to 16 months within just 12 weeks of the Impact Model’s delivery. These findings were supported by the fact that the charity also contributed to wider school changes in Speke-Garston, including improved Ofsted ratings in two of the three high schools it works in, in an area where 40% of young people aged 16+ have no qualifications.

EitC delivering the Steve Morgan Community Impact Model

Meanwhile, despite both young people and children being listed as the two main beneficiaries of the Impact Model, the report also reflected the wrap-around support for families connected to the Impact Model as well, with them benefitting from £2million of the total social value in this analysis.

To date, more than 17,000 individuals across Speke-Garston have been supported resulting in significant improvements in mental wellbeing, developments in skills and knowledge, and increases in attendance and engagement in school. And from March 2023 to March 2024, EitC has delivered targeted interventions to over 5,000 young people in 11 schools and multiple community venues.

Sue Gregory, CEO at EitC said:

“We’ve been working with the Steve Morgan Foundation since 2020 delivering their Impact Model, and the results that we’ve seen in Speke-Garston during that time is astounding. The findings from the RealWorth report speak for themselves; to have generated over £35million in total social value in just three years shows the significant value the Impact Model has had on the lives of so many young people across South Liverpool. We look forward to continuing this work with the Steve Morgan Foundation and seeing what the next three years brings.”

Liam Eaglestone, CEO at Steve Morgan Foundation added:

“Originally inspired by Steve Morgan’s desire to give back to the community where he was born, we are delighted that the Impact Model has already changed the trajectories of so many young people living in our region. Our partnership with Everton in the Community highlights the Foundation’s approach to providing long-term secure funding, underpinned by very practical support and expertise and, we too, are excited to see the impact it has over the coming years.”

*Societal value is the calculation of benefits created by an organisation as part of their everyday output. The figures are based on an accepted national formula and not only take into account the value for money created by Everton in the Community and Steve Morgan Foundation, but also the wider benefit to society through the direct impact on people’s lives, the economy and the environment.

A day to inspire, resource and celebrate

The Steve Morgan Foundation 2024 Conference & Awards was held on Monday 22nd April at Carden Park Hotel in Cheshire, where we awarded more than £100,000 to local charities. The event brought together more than 160 people from within the Foundation’s family of charities in a day to inspire, resource and celebrate.

With inspirational keynote speeches, a live interview with Steve Morgan and a series of collaborative workshops, the day culminated with the prestigious awards to celebrate the incredible work of the organisations and people supported by The Steve Morgan Foundation, recognising the valuable contribution they make towards changing lives for good.

Hosted by award-winning journalist, Chris Maguire, the day got underway with a conference designed to offer support, advice and share best practice through a series of workshops covering a range of topics from planning for organisational growth to rediscovering the value of community. The workshops were interspersed with speeches from inspiring guest speakers including Matt Parish, CEO of Liverpool FC Foundation, Andy Cook, Chief Executive of Centre of Social Justice and professional yachtsman and three times World Record holder, Jack Trigger.

Q&A with Steve Morgan on stage at SMF conference and awards 2024

Liam Eaglestone, CEO of The Steve Morgan Foundation, said:

“The Steve Morgan Foundation 2024 Conference and Awards not only honours and celebrates the fantastic achievements of the organisations and people within our family of charities, but also provides an opportunity to recognise and share some wonderful best practice in our region as well as learn from and inspire one another. This year we are continuing that learning with follow-on communities, kindly hosted by the leaders of our Associate Charities, promoting peer-led discussion and reflection to support each other in the work we are doing.”

The day ended on a celebratory note with the Awards presentations. This year, prize money was awarded for outstanding service delivery and commitment across eight award categories. The winning charity of each award received £10,000 with a further £2,000 awarded to the remaining two category finalists. The winner of a discretionary award, chosen by Steve himself, was also unveiled during the awards presentations.

Commenting on the award entries, our Founder and Chairman, Steve Morgan, said:

“It was fantastic to read about all the amazing work that is being done for our communities within our family of charities and every entry we received was worthy of recognition. The standard of entries to this year’s awards has been extremely high and it was certainly no easy task to select the finalists and winners from over a hundred entries.”

Unlike other awards, the ethos behind our event is to bring charities together to foster collaboration rather than competition and to recognise and celebrate all of their incredible achievements in making a positive difference to people’s lives.

Having undergone intense scrutiny by the judging panel consisting of the Trustees of the Foundation, Steve and Sally Morgan, Vincent Fairclough, Rhiannon Walker OBE, Ashley Lewis, Jane Harris and Brian Clark, all of whom have first-hand knowledge of the charities having worked closely with them, three finalists were agreed on for each of the categories.

The winners of the Steve Morgan Foundation 2024 Awards

SMF 2024 Award winners on stage

Charity Leader of the Year was awarded to Kathy Wright who is Centre Head at Maggie’s Wirral. Maggie’s delivers support, help and advice for families who are affected by cancer. The centre offers a warm, safe environment for people to talk, connect and seek refuge. Kathy is a true ambassador for Maggie’s, embodying their values with kindness, with integrity, with each other and with courage in every aspect of her work. Her extraordinary leadership, compassionate nature, and exceptional commitment to Maggie’s Wirral have undoubtedly maximised the impact Maggie’s Wirral has been able to make in recent years. Kathy leads by example, never more apparent than when she took part in last year’s triathlon. 

Volunteer of the Year was awarded to Ben Meadows of Cerebral Palsy United Football Club. Ben began to volunteer at the age of fourteen in the Club’s ‘Our Futures’ program, remaining behind after his own training session, to work with and support the sessions of his younger club mates. He is now 23 and is a lead coach at the Liverpool centre. Over the last 18 months Ben has gone above and beyond his coaching duties and has become a mentor to ten student physiotherapists from LJM university.

Young Volunteer of the Year was scooped up by Rebecca Clark of Pure Insight. Rebecca is a member of the Experts by Experience group and has helped to design and deliver ‘through our eyes’ training to new volunteers, team members and other professionals and decision makers supporting care leavers. Rebecca also regularly sits on interview panels helping to recruit the right team and volunteers.   

Collecting Best Small/Medium Charity or Social Enterprise (t/o less than £1m) was Breckfield & North Everton Neighbourhood Council. Breckfield and North Everton Neighbouring Council has a small team of dedicated staff and community volunteers and provides its residents in Everton and Anfield with information, advice, support, training, community events and access to resources.  

Best Large Charity or Social Enterprise (t/o more than £1m) went to End Furniture Poverty. End Furniture Poverty was created nine years ago to raise awareness of furniture poverty and to work with partners to develop scaled solutions. End Furniture Poverty supports social landlords to create furniture schemes for tenants and with the support of the Steve Morgan Foundation recently launched Time for Bed, a fundraising appeal giving away free beds to children across Merseyside. 

Scooping the Disruptor for Good award was Everton in the Community. Everton in the Community (EitC) is the charitable arm of Everton Football Club and is one of the UK’s top sporting charities. EitC is considered to be one of the Premier League’s leading community schemes due to the quality and reach of its programmes which seek to transform lives and create positive change. 

Partnership of the Year award was picked up by Right to Succeed. Right to Succeed supports communities in areas of high deprivation, aiming to give children and young people the best start in life by bringing together residents, professionals and decision-makers to co-design long-term, sustainable programmes that are bespoke to the needs of the local community. They received this award for the delivery of the Cradle to Career programme in partnership with over 100 organisations.

And finally, taking the accolade of the discretionary Outstanding Contribution award was the Foundation’s own Jane Harris. Jane has been the driving force behind the Foundation for a number of years and is now a Trustee. Steve Morgan personally selected Jane as the winner due to her unwavering commitment, not only to the Steve Morgan Foundation, but also to the charities and organisations we support. 

Steve added:

“This award was created to recognise the individual that I felt had gone the extra mile in the contribution they make towards their charity. It was a difficult decision as there were several worthy winners, but I was delighted to present the award to Jane, who has been instrumental to the development of the Steve Morgan Foundation over the last 17 years. As well as her outstanding contribution while working for the Foundation, Jane remains passionately involved as a Trustee in supporting our charities and helping us deliver philanthropy at its best.”

View the full list of finalists here.

2024 Conference and Awards image gallery

Introducing the EitC and SMF Ambassadors

We are delighted to announce that Everton first team stars James Tarkowski and Courtney Brosnan and former Blues player Leon Osman have joined forces with Everton in the Community and the Steve Morgan Foundation to become official Ambassadors of our strategic partnership, championing the Steve Morgan Community Impact Model.

The Steve Morgan Foundation has been working with the charitable arm of Everton Football Club since 2020, delivering the ‘Steve Morgan Community Impact Model’ in Speke-Garston to protect young people from exploitation and inspire them to reach their full potential. In July 2023, the Foundation awarded additional funding to extend the Impact Model to Liverpool 4 and South Sefton – with both communities also facing a number of socio-economic challenges that severely hinder educational achievements. The trio of new ambassadors will work to support this delivery and visit sessions during the course of the season.

Made possible thanks to the funding received from Steve Morgan Foundation, Everton in the Community’s delivery of the Impact Model has significantly enhanced the lives of more than 13,500 young people in Speke-Garston and contributed to wider school and community changes, including improved literary scores and declining anti-social behaviour trends in an area where 40% of young people aged 16+ have no qualifications and 40% of children live in poverty. The new funding for Liverpool 4 and South Sefton has seen the charity commence targeted interventions in identified high schools and primary schools, with the aim of replicating the positive impact achieved in Speke-Garston.

As EitC and Steve Morgan Foundation Ambassadors, Tarkowski, Brosnan and Osman will help raise awareness of the Impact Model and the remarkable impact it has had on South Liverpool, L4 and South Sefton. Their role will also see them visit Steve Morgan Foundation-funded sessions and witness the beneficial effects that the charity’s delivery has had on the lives of thousands of young people across Liverpool City Region.

Comments from our new ambassadors

Toffees defender Tarkowski: “It’s always a pleasure to support Everton in the Community’s work, and I’ve seen first-hand the impact of their delivery of the Steve Morgan Community Impact Model in raising children’s self-esteem when I visited a local secondary school last year. It’s a fantastic programme that’s truly making a positive difference to the lives of many young people across Liverpool and it’s an honour to endorse it.”

Everton Women goalkeeper Brosnan: “I’ve had the privilege of attending a number of the charity’s sessions over the years and meeting the participants who benefit from its work. It’s clear to see that the Steve Morgan Community Impact Model has been instrumental in tackling the many barriers facing young people within the local community, so it’s a great opportunity to be able to support the programme and I look forward to visiting one of the sessions.”

Former Blues stalwart Leon Osman: “I’m proud to be able to represent both Everton in the Community and the Steve Morgan Foundation in this ambassadorial role. The work the charity has achieved in raising the aspirations of young people within the most deprived communities across the city is astounding and it’s a pleasure to be able to help promote its significant impact even further.”

Changing lives for good

Liam Eaglestone, CEO of the Steve Morgan Foundation added: “We are delighted that the Steve Morgan Impact Model is having such a significant effect on the lives of so many young people in our region. Along with our commitment to provide long-term secure funding for our partnership with Everton in the Community, we will also continue to provide practical support and expertise to keep driving positive change.

“With the additional support of our new ambassadors championing the Impact Model, we’re looking forward to changing more young lives for good.”

Sue Gregory, Chief Executive Officer at Everton in the Community stated: “We’re thrilled to welcome James, Courtney and Leon onboard as our first ever EitC and Steve Morgan Foundation Ambassadors. It’s fantastic to get their backing in reinforcing the objectives of our Impact Model as well as the significant value it has had and continues to have on the lives of so many young people in the most deprived communities across the city region.

“Our vision is to keep creating positive systematic change in South Liverpool, L4 and South Sefton, and with the support of these fantastic role models, this will help to further enforce that messaging and promote our partnership with the Steve Morgan Foundation far and wide.”

Steve Morgan Foundation donates 100th minibus

The Steve Morgan Foundation has been providing grants for minibuses and specialised transport since 2006 and has reached a milestone donation of its 100th minibus.

The 100th minibus has been awarded to Walton Youth and Community Project and was proudly presented to the charity by the Foundation’s founder Steve Morgan.

Our grant funding covers both standard and wheelchair accessible minibuses for beneficiaries such as SEN schools, charities and community transport organisations. We also fund other essential transport vehicles including blood bikes and vans. The first minibus in our fleet was awarded to The Barstondale Centre in March 2006 and, almost exactly 18 years on, we are delighted to be giving away our 100th minibus, complete with branding.

About Walton Youth and Community Project

Walton Youth was founded in 1960 as a centre to engage with young people and families from the local area and wider community of Walton in North Liverpool. Their mission is to provide a bustling hub of community activity involving people of all ages. They adopt a ‘grassroots’ approach to encourage meaningful relationships, increase opportunities and aspirations, provide an inclusive service and enable active participation.

The charity offers a localised needs-led provision that evolves in the reflection of community needs and is accessible five days a week, covering evenings, nights and weekends to provide support when it’s needed the most by its users.

Walton Youth and Community Project applied for our minibus grant to replace their ailing 15-year-old bus, which was proving too costly to keep on the road and was impacting on the charity’s funds.

Steve Morgan Foundation 100th minibus

The new minibus will allow the charity to continue offering enrichment activities and day trips as well as provide its daily services of delivering food parcels and activity packs to the vulnerable, unwell and young carers. It will also provide the transport for taking members to health appointments, job interviews, educational events and shopping trips for those who struggle to access the shops on their own.

On receiving the 100th minibus, Darren Simpson, Youth and Community Manager at the charity said:

“We are immensely grateful for the generous donation of the 100th minibus to our project. It is an indispensable resource that will enable us to continue our mission of Changing Lives for the Better and will have a significant impact on our ability to offer a more comprehensive approach to youth and community provision.

The bus will allow our community to experience new things and explore the world beyond the borders of Liverpool. We cannot thank The Steve Morgan Foundation enough for their support.”

Congratulations to the Steve Morgan Foundation 2024 Awards Finalists

Well done to all the charities that have been shortlisted as finalists in the Steve Morgan Foundation 2024 Awards.

The Awards celebrate the fantastic work of the organisations and people within our family of charities, recognising the valuable contribution they make towards changing lives for good.

This year, prize money of more than £100,000 will be awarded for outstanding service delivery and commitment across eight award categories. The winning charity of each award will receive £10,000 with £2,000 for the two other finalists in each category.

Charities that are currently receiving funding from the Steve Morgan Foundation were invited to enter the awards, and our Trustees have had the extremely difficult task of whittling down over 100 entries to just three finalists in each award category.

The Foundation’s founder and Chair of Trustees, Steve Morgan, commented:

“It was fantastic to read about all the amazing work that is being done for our communities within our family of charities and every entry we received was worthy of recognition. The standard of entries to this year’s awards has been extremely high and it was certainly no easy task to select the finalists. I look forward to congratulating our finalists in person next month at the awards presentation and celebrating all the fantastic achievements.”

The Steve Morgan Foundation 2024 Awards finalists:

 

Individual Awards 

Charity Leader of the Year  

Deryn Basnett, The Martin Gallier Project

Kim Steele, Pure Insight

Kathy Wright, Maggie’s, Wirral Centre

 

Volunteer of the Year 

Janet Heath, NEO Community

John Mcateer, Sean’s Place

Ben Meadows, Cerebral Palsy United FC

 

Young Volunteer of the Year (under 21) 

Rebecca Clark, Pure Insight

George Cole, Wirral Society of the Blind & Partially Sighted

Milly Holmes, CREDU

 

Community Impact Awards

Best small/medium charity or social enterprise (t/o less than £1m) 

Breckfield & North Everton Neighbourhood Council

CELLS Project

Imagine If Trust

 

Best large charity or social enterprise (t/o more than £1m) 
End Furniture Poverty

Everton in the Community

The First Step

 

Other awards 

Disruptor for good

Down Syndrome Cheshire

Everton in the Community

Open Door Charity

 

Partnership of the year

JDRF & Diabetes UK delivering ‘The Type 1 Diabetes Grand Challenge’ 

Koala Northwest delivering ‘Wirral Family Toolbox Alliance’ in partnership with – Shaftesbury Youth Club, WEB, Caritas, The Foundation Years Trust, Involve NW, and Ferries Family Groups

Right to Succeed delivering ‘Cradle to Career’ in partnership with over 100 organisations

In addition to the above finalists, there will also be a discretionary award given for Outstanding Contribution. The winner of this award will be personally selected by Steve Morgan from the entries received across all award categories.

The Steve Morgan Foundation 2024 Conference & Awards

Presentations of the awards will take place at our Conference and Awards celebration event at Carden Park Hotel, Cheshire on Monday 22nd April 2024.

The Steve Morgan Foundation Conference & Awards is a day for the charities and organisations we support and partner with. There will be a series of workshops hosted by some of our strategic partners and associate charities covering topics such as The Value of Community, Living Your Brand Values, Planning for Organisational Growth and Place-based Change, as well as inspirational keynote speeches.

We look forward to announcing the award winners and sharing their stories, along with photos of the event.

#SMFawards24 #SMFconference24

Tackling educational inequalities in Kirkby

Young people facing disadvantage from Kirkby and the surrounding areas will have a significantly enhanced opportunity to attend higher education, thanks to a new children’s education centre in the heart of the town.

LFC Foundation and Everton in the Community have set aside their on-the-pitch rivalry to form a unique collaboration with the Steve Morgan Foundation, the University of Liverpool and education charity IntoUniversity, to fund a new learning centre in Kirkby providing academic support, mentoring and aspiration-raising activities.

The new education facility celebrated an opening event at its centre in Kirkby, joined by special guests former Everton player and club ambassador Ian Snodin, and former Liverpool and England goalkeeper Chris Kirkland.

Attending the event were around 25 students aged 7-18 who are set to benefit from the centre for the next academic year and beyond, with some of them delivering speeches.

Primary school students took part in a variety of activities during the event replicating the type of activities they will be engaging with in the year ahead during after-school academic support sessions. Secondary school students posed questions about future study and careers to survey attending guests.

Pic from IntoUniversity Kirkby education centre launch event

Around 35.1% of children in Kirkby are living in poverty, and the town is an IMD (index of multiple deprivation) decile 1 area, meaning it’s among the 10% most deprived places nationally. The local progression rate into higher education is just 26.9%, compared to 44% of students nationally, making the area a prime location for an IntoUniversity centre.

The centre employs four full-time members of staff and will be used to offer after-school academic support, mentoring with local university students and professionals, in-school aspiration-raising workshops and enrichment and work experience opportunities.

IntoUniversity has a proven track record of improving attainment into higher education for students facing disadvantage, and currently supports over 50,000 young people each year at their 41 centres nationwide.

61% of students who attend IntoUniversity centres go on to progress to university, compared with 28% of students from similar backgrounds nationally.

The centre is a joint venture between IntoUniversity, the University of Liverpool, LFC Foundation, Everton in the Community and The Steve Morgan Foundation, and is also supported by a number of philanthropic and corporate partners.

Liam Eaglestone, CEO at the Steve Morgan Foundation said:

“We are thrilled to see the official opening of the new Kirkby Centre. At the Steve Morgan Foundation, we firmly believe that working in partnership to achieve a shared goal is the best way to deliver the greatest impact in changing the lives and opportunities for our young people. We are excited to see the positive difference that this unique and ground-breaking collaboration between our organisations could have.”

The official opening of the new education centre follows the announcement of the joint investment last Autumn.

The Coronation Food Project: bringing communities together

The Steve Morgan Foundation firmly believes in collaboration between funders, delivery partners and community groups in order to facilitate change and tackle the root causes of food poverty and deprivation.

The launch of the new Coronation Food Hub in Liverpool, operated by FareShare, took place in January and brought together community groups, food providers and our funding partners, all with the shared goal of reducing food waste and improving food insecurity in some of the most deprived areas in the region.

We were delighted to again be collaborating with one of our Associate Charities, NEO Community, key providers of food assistance and support, who kindly provided the catering for the launch event (all proceeds going back into the charity of course).

Neo Community at the Coronation Food Project hub launch

Neo delivers a range of services in support of its local and wider community in the Wirral and North Wales and, over the last ten years, has grown to become an award-winning provider of food assistance and grassroots help. It promotes the growth of self-sustaining, resilient communities, and is at the forefront of reducing food waste. Among its services, Neo runs a community café and social supermarket, operating on a highly successful ‘pay as you feel’ system where individuals are encouraged to contribute what they feel is a fair price based on their financial means.

We asked Neo Community’s CEO, Ema Wilkes, to give her view on the Coronation Food Project and how it will impact the work they do.

Ema said: “Neo Community acknowledges the critical role of collaborations like this one and it’s refreshing to see funders, delivery partners and community groups all around one table and getting involved in the same conversations. Communicating and working together is not only going to support food distribution, it also has the potential to address systemic issues contributing to poverty and deprivation. By addressing the root causes, such as inadequate access to resources and economic disparities, the Coronation Food Project can create lasting change within the community, empowering individuals and promoting sustainable development.

The collaboration between the Steve Morgan Foundation and the Coronation Food Project holds tremendous promise in bridging the gap between food waste and food poverty across Merseyside and North Wales. By working together, surplus food resources can be redirected to those in need, alleviating food insecurity within the community. This concerted effort directly aligns with the mission of Neo Community, as it ensures that vulnerable individuals and families have access to nutritious meals, fostering resilience and wellbeing.”

Commenting on how Neo Community will directly benefit from the Coronation Food Project, Ema adds:

“We have worked with Fareshare for the past nine years and are excited to see the extra support in lobbying and food availability that this vital funding will bring. We hope it will allow us to support more individuals and add to our holiday provision and skill base of the team with the added trainings promised through the programme.”

You can learn more about Neo Community and the excellent work they do here.

Skip to content