May 2024 - Steve Morgan Foundation

EitC and SMF partnership wins Best CSR Scheme at Football Business Awards

Everton in the Community and the Steve Morgan Foundation are delighted to announce that their collaborative initiative, the ‘Steve Morgan Community Impact Model’ has been recognised as the ‘Best Corporate Social Responsibility Scheme’ at this year’s prestigious Football Business Awards.

EitC has been working with the Steve Morgan Foundation since 2020, delivering the Impact Model in Speke-Garston to protect young people from exploitation and inspire them to reach their full potential, and it is thanks to the success of the charity’s delivery in South Liverpool as to why the early intervention programmes were also rolled out across Liverpool 4 and South Sefton last July.

The Club’s official charity and the Steve Morgan Foundation fought off strong competition to win the Best CSR Scheme, which is open to clubs and organisations involved in football who can demonstrate the positive impact their CSR activities have had on local communities and key stakeholders. The judges remarked the Impact Model as “a vibrant, impressive and far-reaching community scheme” and that they “were amazed at the scale of what EitC and the Steve Morgan Foundation does.”

£35.6 million of total social value

Reflecting on its impact, EitC’s delivery of the Impact Model in Speke-Garston alone has generated a remarkable £35.6million of total social value in the last three years from March 2020 to December 2023. Additionally, the charity has contributed to wider school changes within the area including improved Ofsted ratings in two of the three high schools it works in, where 40% of young people aged 16+ have no qualifications.

What’s more, EitC’s impact in Speke-Garston subsequently enabled the charity to secure additional multi-million-pound funding from the Steve Morgan Foundation to extend the Impact Model across L4 and South Sefton almost a year ago, with EitC having made a tangible difference to the lives of more than 27,000 young people in the four deprived areas across Liverpool City Region to date.

Sue Gregory, CEO at EitC said:

“It’s a huge honour to win the Best Corporate Social Responsibility Scheme with our long-term partner, the Steve Morgan Foundation at this year’s Football Business Awards. It’s an accolade that is testament to the value of the Impact Model and recognises the beneficial impact it has had and continues to have on the lives of so many young people in the most deprived communities across the city. We look forward to seeing what the strategic partnership will achieve a year from now.”

Liam Eaglestone, CEO at Steve Morgan Foundation added:

“Originally inspired by Steve Morgan’s desire to give back to the community where he was born, we are delighted that the Steve Morgan Foundation Community Impact Model has already changed the trajectories of so many young people and we are thrilled on behalf of the entire EitC team to see it rewarded with this accolade. Our partnership sets a real gold standard for what can be achieved with a committed and passionate delivery team backed up by long-term and secure funding.”

EitC also scooped up silver for the ‘Best Football Community Scheme’ during the awards ceremony, reaffirming its place as one of the UK’s Premier League community schemes due to the quality and reach of its life-changing work, with the charity having supported tens of thousands of individuals through its delivery in the past year and expanded its provision to more than 60 programmes.

Elsewhere, significant highlights in the last 12 months include the official opening of the charity’s mental health and wellbeing hub, The People’s Place, which completed a £13 million Goodison Campus and the regeneration of a key part of Liverpool 4. EitC also unveiled Trinity Project, an ambitious five-year strategic plan which set out its bold vision to create stronger communities and brighter futures across the city.

Launched in 2012, the Football Business Awards celebrate the elite in football business at The Brewery in London each year. The judging panel is made up of Chief Executives of football clubs, Professional Football Associations and Grassroots Football Organisations. Designed to recognise the organisations, teams and individuals who excel in a variety of business, CSR and football governance disciplines – with 25 award categories from ‘CEO of the Year – Premier League’ right through to ‘Commemorative Team Award’.

Read more about our partnership with Everton in the Community here.

Steve Morgan Community Impact Model generates £35.6million for Speke-Garston

We are delighted to announce that the ‘Steve Morgan Community Impact Model’, delivered by our strategic partner, Everton in the Community, in Speke-Garston, has generated £35.6million of total social value since it first launched in March 2020.

Made possible by the multi-million-pound funding received from the Steve Morgan Foundation, Everton Football Club’s official charity delivers early intervention programmes in Speke-Garston to protect young people from exploitation and inspire them to reach their full potential, and it is thanks to EitC’s significant work in South Liverpool as to why the Impact Model was additionally rolled out across Liverpool 4 and South Sefton last July.

Reflecting on the success of the charity’s delivery in Speke-Garston alone, an independent report by socio-economic specialists, RealWorth found that for every £1 spent to deliver the Impact Model, £17.78 of social value was created for society*. As a result, EitC has generated a remarkable £35.6million of total social value in the last three years from March 2020 to December 2023.

Elsewhere, the report shows that the Impact Model has reduced anti-social behaviour and vulnerability to gangs, improved physical and mental wellbeing and boosted self-confidence amongst the young people in Speke-Garston, elevated academic achievements and developments in work and life skills were associated with over half of the total social value.

What’s more, one of the key findings specifically highlighted how the reading ages amongst local secondary school pupils increased by an average of eight to 16 months within just 12 weeks of the Impact Model’s delivery. These findings were supported by the fact that the charity also contributed to wider school changes in Speke-Garston, including improved Ofsted ratings in two of the three high schools it works in, in an area where 40% of young people aged 16+ have no qualifications.

EitC delivering the Steve Morgan Community Impact Model

Meanwhile, despite both young people and children being listed as the two main beneficiaries of the Impact Model, the report also reflected the wrap-around support for families connected to the Impact Model as well, with them benefitting from £2million of the total social value in this analysis.

To date, more than 17,000 individuals across Speke-Garston have been supported resulting in significant improvements in mental wellbeing, developments in skills and knowledge, and increases in attendance and engagement in school. And from March 2023 to March 2024, EitC has delivered targeted interventions to over 5,000 young people in 11 schools and multiple community venues.

Sue Gregory, CEO at EitC said:

“We’ve been working with the Steve Morgan Foundation since 2020 delivering their Impact Model, and the results that we’ve seen in Speke-Garston during that time is astounding. The findings from the RealWorth report speak for themselves; to have generated over £35million in total social value in just three years shows the significant value the Impact Model has had on the lives of so many young people across South Liverpool. We look forward to continuing this work with the Steve Morgan Foundation and seeing what the next three years brings.”

Liam Eaglestone, CEO at Steve Morgan Foundation added:

“Originally inspired by Steve Morgan’s desire to give back to the community where he was born, we are delighted that the Impact Model has already changed the trajectories of so many young people living in our region. Our partnership with Everton in the Community highlights the Foundation’s approach to providing long-term secure funding, underpinned by very practical support and expertise and, we too, are excited to see the impact it has over the coming years.”

*Societal value is the calculation of benefits created by an organisation as part of their everyday output. The figures are based on an accepted national formula and not only take into account the value for money created by Everton in the Community and Steve Morgan Foundation, but also the wider benefit to society through the direct impact on people’s lives, the economy and the environment.