Cheshire Without Abuse (known as My CWA) is a charity which is unusual in working to tackle perpetrator behaviour as well as helping the victims and children of violent homes.
With reports of domestic violence predicted to soar during the Covid-19 lockdown the charity decided to target the people responsible and say they’ve been ‘inundated’ with calls from men and women.
The scheme is one of several initiatives that have been launched by Crewe-based My CWA after they received emergency funding from the Steve Morgan Foundation as part of Steve Morgan’s commitment of £1million a week to help charities mitigate the impact of Covid-19.
The charity’s chief executive Saskia Lightburn-Ritchie said: “All the media coverage during Covid-19 has focused on helping the victims of domestic violence and that’s quite right. However, in a lockdown situation, it may be almost impossible to speak out or leave a violent situation.
“We’ve taken a different approach and have targeted our first social media campaign at the perpetrators. We’re not judgemental. If they’re willing to face up to their actions we’ll help them.
“In the first 10 days we had 46 perpetrators reporting themselves to us. People are recognising that their behaviour is getting out of hand and they’re not going to be able to change it on their own.
“Because of the lockdown we’re losing around £25,000 a month. I applied to the Steve Morgan Foundation on the Sunday evening and got the money the following day. It was a massive relief.”